Better conversion. Less guesswork.
frankey investigates what’s happening in your Shopify store, identifies the opportunities that matter, and tells you what to improve next. Ongoing CRO intelligence, with experienced specialists to help you act.
Built by the team behind Conversion Rate Pros.
Mobile conversion fell from 2.2% to 1.8%. Most of it is who arrived, not the site.
Experience behind the answers
Built by people who do CRO for a living.
frankey was created by the team behind Conversion Rate Pros, a specialist conversion optimisation agency. We’ve taken the investigative work behind CRO and built technology to make it continuous, more consistent and easier to act on.
Meet Conversion Rate Pros →
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UKNot another dashboard
You already know when conversion is down. What you need is a next move.
Shopify and GA4 can show you the numbers. frankey investigates what changed, checks possible explanations against the evidence, and helps you decide what deserves attention first.
Then what?
The numbers are calculated. The explanations are earned. Where the evidence is insufficient, frankey says so.
How frankey works
From a conversion question to a practical next step.
frankey continuously works through the questions an ecommerce team would otherwise spend hours investigating.
“What changed?”
frankey breaks movements down across channels, devices, products, pages and customer segments. It separates changes in the customers arriving from changes in how the store converted them, so you’re not fixing the website when the real issue may be elsewhere.
“What should we fix first?”
Findings become a ranked list of opportunities, with the observed evidence, a recommended action, an estimate of potential impact where defensible, and the uncertainty you should know about.
“Did it actually work?”
After a change is made, frankey helps evaluate the intended metric and checks for other movement. It distinguishes a measured improvement from a result that remains inconclusive.
What you actually get
Not a list of problems. A clear recommendation.
Every useful investigation should move you closer to a decision: what we found, why it matters, what to try, and how we’ll know if it helped.
Investigate the mobile size selector
Mobile add-to-cart declined after the new selector launched; desktop was stable.
Compare the current and previous mobile selector, starting with the most affected products.
Track add-to-cart and completed purchases. Use a controlled test where feasible.
Observed timing supports the hypothesis but does not prove the selector caused the decline.
CRO that doesn’t depend on you logging in
frankey does the investigating. Your team gets the next move.
frankey monitors your store and brings meaningful findings to you. You don’t need to learn another analytics platform to benefit. For stores that want an experienced second opinion and design support, our Managed CRO plan brings the specialists behind the technology into the process.
Ongoing investigation
Meaningful changes and opportunities surfaced without weekly dashboard digging.
Actionable recommendations
Evidence, prioritisation and a practical next step.
Defined expert support
Monthly consultation and scoped design support on the managed plan.
We recommend and design improvements within your plan. Development, deployment and experiment implementation are only included where separately agreed.
Evidence over assumptions
The obvious fix isn’t always the right fix.
When conversion changes, a visible symptom can point teams toward the wrong solution. frankey’s method looks for the specific change worth investigating before anyone commits to a redesign or a development project.
A tile and bathroom retailer saw checkout conversion fall. The obvious conclusion was that something in checkout was broken. The investigation pointed somewhere simpler: a delivery-fee change had made the offer less attractive. Fixing checkout would have meant weeks of work on the wrong problem.
Getting started
Your first answers, not another setup project.
We get connected
Share read-only access to the relevant Shopify and analytics data. Our team helps you through setup.
We establish the baseline
We review the historical data available and identify initial areas worth investigating. What we can establish depends on data coverage and order volume.
We keep investigating
Over the trial, frankey monitors meaningful changes and surfaces prioritised findings and next steps as the evidence becomes available.
Data connection and a conclusive diagnosis are not the same milestone. Where history or sample sizes are insufficient, we’ll tell you rather than manufacture an answer.
Plans
Choose how much help you want acting on the answers.
Every plan starts with ongoing investigation. Choose Intelligence if your team can act independently, or Managed CRO if you want CRO specialists involved in the next steps.
- ✓ Everything in Intelligence
- ✓ CRO support via Slack
- ✓ One CRO consultation each month
- ✓ Two UX designs per month for prioritised recommendations
- ✓ Tracking specifications, navigation and checkout analysis where relevant
- ✓ A/B test programme history
Store changes, development and live experiment implementation are not automatically included.
Get started with Managed CRO- ✓ Shopify and GA4 data
- ✓ Core reporting views
- ✓ Diagnostics and reports
- ✓ Conversion alerts when data supports them
- ✓ Prioritised opportunities
- ✓ Goals and merchandise analysis
30 days free. No card required. Choose whether to continue when the trial ends.
Your data
Read-only access. Clear boundaries.
frankey analyses the information needed to investigate your store. It doesn’t change your Shopify site, ad campaigns or analytics settings through its investigative access.
Questions about your data: hello@gofrankey.com
Read-only access
frankey reads your data. It never changes your store, ads or analytics.
Private to your account
Your data is used to investigate your store, and nothing else.
You control access
Remove frankey’s access whenever you like.
Before you sign up
Questions Shopify teams ask first.
Anything else? Email hello@gofrankey.com and a person will answer.
Is frankey software or a CRO service?
frankey is an ongoing CRO service powered by proprietary investigation technology. It monitors performance and helps you decide what to improve. Our Managed CRO plan adds defined consultation and design support from specialists; Intelligence is for teams that prefer to act independently.
Do I need to log in every day?
No. frankey is designed to surface meaningful findings without requiring another daily dashboard habit. You can access the underlying analysis when you want more detail.
Does frankey make changes to my Shopify store?
No. frankey’s analysis uses read-only access. Recommended changes need to be reviewed and implemented by your team or through separately agreed services.
When will I receive my first diagnosis?
We help connect your data and establish a baseline first. Initial findings depend on the quality and history of the data available; some conclusions need more traffic or time. We’ll explain what can be assessed rather than promise certainty before the evidence exists.
Can frankey guarantee higher conversion?
No. frankey helps you investigate changes, prioritise opportunities and evaluate results. The outcome of any improvement depends on your store, implementation and customer behaviour.
What’s the difference between Managed CRO and Intelligence?
Intelligence gives your team ongoing investigations and recommendations to action independently. Managed CRO adds clearly scoped specialist consultation and UX design support.
Is my store big enough?
frankey works best when there’s enough reliable traffic and order data to distinguish meaningful changes from random fluctuations. We’ll review fit during onboarding and be candid if the data isn’t sufficient.
Stop guessing what to fix next.
Get an evidence-led view of your Shopify store, with a clear route from finding to action.
Get your first diagnosis30 days free · No card · Team-assisted setup